What is the easiest most powerful ranking strategy to get your website ranking higher then other peoples websites? You want to get to the top of the search engine results? The answer to this question is simple. The Title tag.
Even though this is the easiest most powerful ranking strategy you need to implement the title tags correctly to get the results you want. Some of you may think that this is no secret to SEO and that is true. It has been the same thing for years. If you have a well optimized title tag on your website you will see the biggest increase in rank compared to any of the other SEO techniques out there. However, if you have poorly formatted title tags you can have lots of issues with showing up in the search engine results.
The key concept with a title tag is to have your best keywords near the beginning of the tag and to make sure that every page has a unique title tag. You don’t want to have duplicate titles because it does not accurately describe the page and doesn’t help the search engines. You also want to avoid duplicate content issues.
Also by having keywords in your title tag these keywords will turn bold when they exactly match the keywords entered in the search engines. This has been shown by research to have increased CTR (Click through rates).
Incoming links are arguably more important for your pagerank but this is usually something you do not have control over. A well titled incoming link to your website can increase the rank of your website significantly as well. It is however most important to realize overall that a poorly created title tag can ruin your chances of ranking highly with search engines.
So if you have very limited time to do SEO on your website consider revisiting your title tags and optimizing them. A sitewide optimization of your title tags can definitely increase the rank of your website the most in a short period of time.
